Committed, insight led content specialist at the BBC’s in-house creative agency, BBC Creative. I’ve worked at broadcasters and agencies for over 10 years specialising in multi-platform campaigns. Strategically minded to make effective audience led content and campaigns rooted in popular culture. Building and maintaining key client relationships is part of the process, collaborating from pitch to completion.
Since becoming a mother, my goal is to not only make award winning campaigns but improve the industry for the next generation of females. If my daughters follow my path, I never want them to experience gender discrimination. Less than 10% of all creative leaders are female - and that my (likely) male friend, is not ok.
For more information please view my work page, LinkedIn or drop me a friendly email; ellielpeters@gmail.com.