BRIEF
Whatever your task as a parent of small children, let CBeebies support you.
SOLUTION
CBeebies are the supporting act to parenthood.
It’s always-available, tried and trusted and ready to help parents and their kids 24/7.
You Got This! (But we’re here when you need us).
OOH
An OOH campaign spanning shopping, play and leisure centres across the UK. Each D6 and lift vinyl reflected the moment childcare back at the adult with a witty line. The characters and colours were key for drawing attention to the under 5s.
LIFTS
Lift doors across the UK understood the challenges of shopping with children! Inside the lifts a CBeebies song was played to entertain the kids.
DIGITAL AND TV
The campaign split CBeebies content into five essential moods for parents - energise, involve, inspire, imitate and calm. CBeebies are handy experts in creating ready-for-bedtime snoozers, road trip smilers, toothbrushing experts, and back garden explorers.
IPLAYER MOODS
The 5 moods altered the navigation of BBC iPlayer making the headlines - Energise, Imitate, Involve, Inspire and Calm - the new way to search for the perfect CBeebies content. The iPlayer titles are:
Rise and Shine, Big Ideas, Love to Learn, Play All Day, Sleepy Time.
INFLUENCER COLLABORATION
As parents we’ve all experienced the lonely hours in the middle of the night.
Whether you’re scrolling your phone at 2am while nursing a sick child, or lying on their bedroom floor until they fall asleep. It feels like you’re the only one…You’ve Got This!
We partnered with the well known mum, Giovanna who posted a reassuring message to her millions of followers on IG. She captured the point and usefulness of the campaign perfectly!