BRIEF
We were tasked with creating a multi platform campaign to communicate the breadth of Radio 1’s content, specifically for the 16-34’s. We drove audiences to the various shows and featured all talent - Greg James, Clara Amfo, Nick Grimshaw, Annie Mac, Scott Mills and Matt and Mollie.
TV LAUNCH
The campaign launched with a TV trail focusing on the brilliant, absurd and hilarious Greg James Breakfast Show.
DIGITAL OUT OF HOME
We created and animated a suite of digital out of home that targeted audiences in specific locations at the most relevant times of day to reflect their mood.
SOCIAL
Paid content on Facebook, FB stories, Instagram, IG stories and Twitter served our target audience with clips from the various shows on Radio 1. A small selection can be found below.
