THE ONENESS PROJECT
Born out of Brexit negotiations in 2016 BBC One embarked on a campaign that showed there was more in the UK that united us than divided us.
Working with renowned photographer Martin Parr we shot and photographed genuine groups of people brought together through activities they love.
“What great bloody work...
The Martin Parr not-so-still lives are the right mirror for Auntie to be staring into – and it looks like 4Creative finally has some competition.”
Bog Snorkellers
“We’ve had a really warm reaction to these idents ever since we unveiled them in 2017. They showcase communities that are passionate about what they do and help reinforce the message that BBC One is a channel that brings the nation together to enjoy things we love.”
“It’s great to be back on the road with the BBC Creative Ident team and to start in the two great British cities of Manchester and Newcastle. As always, in the North of England, a warm welcome was offered and the amassing of groups of people with a shared interest or passion continues.”
CASE STUDY
EXHIBITION
The campaign ended with a life pinching moment with our work hanging at the National Portrait Gallery.
