BRIEF
This campaign was all about bringing the off-air BBC Three content (available on iPlayer) BACK on the TV.
The proposition ‘Three on One’ was a playful, but primarily navigational piece. A challenging brief to bring together two brands and make sense of the new destination for the brilliant content BBC Three has to offer.
In just three weeks we created a TV trail, a 30” ident which launched the first airing on the 4th March 2019, and DOOH.
TV LAUNCH
CHANNEL IDENT
DIGITAL OUT OF HOME
New Gallery
