THE BRIEF
For the third and final series of BBC Three’s BAFTA winning This Country we took the cult hit to the mainstream.
STATUE
We built a life-size statue of Kerry likening her to Rodin’s ‘The Thinker.’ Because…? Kerry Mucklowe has some profound thoughts about how to live her best life.
The statue started at the BFI London before going on a tour of Cirencester and Swindon FC. Daisy May-Cooper was a big fan, as were This Country fans.
OOH
For the out of home we targeted rural areas where Kerry and Kurtan felt most at home. Paper and digital posters - oh, and a bus wrap.
PRESS
